Review Of Workshops Digital Marketing Sebagai Solusi Pemasaran Di Masa Pandemi.

 Since the Covid-19 outbreak spread throughout the world, consumer behavior to shop online has increased. That is why a business needs to carry out a digital marketing strategy during a pandemic. You have to make sure that your business can be found by consumers when they search for a service or product on the internet.

Basically, digital marketing or digital marketing is a marketing or promotional effort carried out through electronic devices or the internet. To do this type of marketing, a business can use a search engine (Google), social media, email, or a website to reach its customers.

Realizing that the Covid-19 pandemic is not yet known when it will end, many businesses are using digital marketing strategies to survive in these difficult times. Here are some reasons why you need a digital marketing strategy during a pandemic.

3 Reasons Why Digital Marketing Is Important During the Pandemic

1. People spend more time online

Covid-19 has forced us to minimize outdoor activities. As a result, currently more people are doing various activities online, ranging from studying, working, shopping, and others.

As a business owner, you must be able to take advantage of these conditions. Use digital marketing strategies appropriately to reach your target audience online. Since most of the time is spent online, this is a great opportunity to attract the attention of the target market online.

2. Digital marketing is more cost effective

The marketing budget that you have must be used as effectively as possible, especially in difficult times like today. When compared to traditional marketing, digital marketing is much more cost effective. In addition, digital marketing also allows you to reach the target market in the right way. Its reach is also wider because it can be accessed globally.

3. Decreased consumer visits to offline stores

Since the pandemic, many businesses have experienced a decline in visits to their offline stores. Governments in several regions have also implemented restrictions on operating hours to prevent the transmission of the virus. To overcome this condition, many businesses are switching to using digital platforms to market their products or services.ucts or services.